Meet our Product Designers
Having artists as product designers instills a focus on function, and an uncompromising dedication to quality, even where it hurts the bottom line.
Darren Yeow
Carry Range Designer
Darren set out to create an artist bag that would enable him to create whenever and wherever he was inspired. Darren tinkered with homemade designs and built his product design and softgoods knowledge for years before producing his first "Art Satchel" on the back of a well-supported crowdfunding campaign.
After the success of this initial product, Darren wanted to turn his attention to designing more carry products for artists. This led to him joining forces with Yan and Simon to found Etchr. Etchr now ranges four carry products, each meticulously designed by Darren from his home studio in Melbourne, Australia.
Erwin Lian
Sketchbook Designer
As a professional artist and teacher, Erwin understood the benefits of using 100% cotton paper with wet media. However, he was frustrated with the lack of sketchbook options on the market. So, Erwin took to crowdfunding to make his "Perfect Sketchbook" a reality.
Erwin's book used heavy-weight 100% cotton acid-free paper that featured stunning hand-torn deckled edge paper and was finished with lay-flat binding for ease of use. The response was overwhelming. Today, Erwin works in collaboration with Etchr - he focuses on design and innovation, and we make these Sketchbooks available to artists worldwide.
Stephanie Law
Palette Designer
As a professional watercolourist, Stephanie spent years experimenting with different ways to store her favourite paints. After many iterations, Stephanie created her ultimate Palette and, after showing other artists, realised she needed to produce many more.
Stephanie took to crowdfunding to launch the original travel-sized porcelain 37-Well Mini Palette, and with the help of the creative community, she was able to commercially manufacture her Mini Palette for the first time. After this initial success, Stephanie partnered with Etchr to launch the Etchr Mini Palette range, which remains a crowd favourite to this day.
Ânia Marcos
Art Director
We collaborated with Portugal-based artist Ânia Marcos to create an exquisite collection of paint brushes, watercolour paints, customisable postcards, and graphic pens.
An artist and storyteller at heart, Ânia joined Etchr way back in 2018. She has worn many hats including art director, social media manager, community manager, podcast producer, and teacher.
Ânia has worked with many art learners and understands their challenges. She was central to the creation of our online art learning platform Etchr Studio, as well as many of our "premium student grade" products.
